The Flash project was a trial run for the team of the startup to collaborate ideas and have fun whilst doing it. A lot of brainstorming and prototyping were involved.

Clear objectives were set by the director as to where the agency wanted to position itself which was in the Hospitality and Bars  Restaurant space. The project had to represent the brand and brand guidelines had to be adhered to.

The entire UX process were utilised for this project as personas were created, feasibility, showcasing of talent, corporate message as well as user testing.