Some email marketing campaigns run by various clients in order to increase traffic to sites.
In the majority of cases the email opening rate exceeded the industry opening statistics as reported by Mailchimp, the mail delivery service which I advise clients to use because of it’s user friendly UI and advanced options. Traffic to websites also increased visibly after campaigns.
Ideas for the campaigns were generally gathered either on request of the client, who were running events or special offers and others were designed by closely observing major news stories which broke on BBC, Sky News and newspapers.
Role / Skills
HTML & CSS Development of marketing campaign design
Intimate knowledge of mailchimp service in scheduling mailouts.